Sold for £120
A rare Beverol enamel advertising sign, circa 1930s, Dutch, inscribed 'Beverol de Motorolie, Beverol Fabrieken Beverwijk Holland', 23 x 30.5cms.
Notes: On 1st December 1924, Mr Henry Brat founded the limited company 'Beverol', in the town Beverwijk in Holland. Brat recognized the power of advertising and wanted to own a household brand and see his billboards along the highways. The first Beverol artwork was designed by illustrator Wam Heskes and the second mark by the Dutch pioneer in advertising, Jac (Jacob) Jongert. A larger version of this sign was formerly in the Ray Holland collection, sold at auction in 2008 for over $10,000.
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Auction: The Collectors' Auction, 30th Jun, 2022
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Wed 29/06/22 10am-3pm